Bitcoin Saw Limited Media Coverage in Q2: Report

Key Takeaways: 

• Legacy media outlets, such as the Wall Street Journal and Financial Times, underreported Bitcoin in Q2.
• A split Bitcoin coverage highlights a polarized narrative that can distort investor understanding.
• CNBC and Forbes highlight adoption, as high-volume financial media work to bridge the gap left by skeptical traditional media.

Even as Bitcoin reached an all-time high in Q2, major financial publications gave it surprisingly little coverage. According to a Perception report, top-tier outlets such as The Wall Street Journal, The Financial Times, and The New York Times published only 13 Bitcoin-related articles combined. This represented just 2% of the 1,116 total pieces produced by 18 major financial media sources during the same period.

Elite media's ostrich strategy creates MASSIVE INFORMATION ASYMMETRY.

Institutional investors relying on WSJ/FT for market intelligence are systematically underinformed about a transformative asset class.

This isn't Bitcoin's blind spot.

It's theirs.https://t.co/xnpWSxcLQl

— Bitcoin Perception 🗞️ 📊 (@BTCPerception) July 8, 2025

How Does Skewed Mainstream Media Coverage Impact Bitcoin Investors?

The coverage was divided into three distinct categories. About 31% of articles presented Bitcoin in a positive light, while 41% remained neutral. 

The remaining 28% took a negative stance. The stark contrast between Bitcoin’s market performance and its lack of media attention suggests that traditional financial news outlets remain either skeptical or indifferent toward the cryptocurrency.

Thematic emphasis varied widely across outlets. CNBC’s 141 Bitcoin stories focused primarily on banking, market analysis, and investment vehicles. Fortune offered a more balanced approach, covering mining, finance, and analytical perspectives, while Fox News leaned heavily into legal and cybersecurity angles.

Forbes and CNBC adopted an enthusiastic adoption stance, highlighting retail investor growth, mining advancements, and rising institutional demand. In contrast, The Wall Street Journal and Financial Times exemplified willful blindness, publishing scant Bitcoin coverage. Traditional media largely defaulted to persistent skepticism, disproportionately emphasizing crime and controversy.

High-volume financial outlets helped fill the coverage gap left by top-tier publications, yet the uneven spotlight created significant information asymmetry.

Media outlets outside the financial sphere largely ignored broader market developments during the quarter, despite Bitcoin’s price stability and ecosystem expansions.

Perception warns that such polarized reporting deprives readers of a holistic view, and investors relying solely on top media outlets risk being underinformed about the digital asset.

While media outlets remain fractured in their reporting – some skeptical, others indifferent – institutional adoption tells a very different story. 

Bitcoin’s Quiet Rise: Who’s Adopting While Mainstream Media Looks Away?

Strategy's Michael Saylor maintains his bold prediction that Bitcoin will reach $1 million, citing unprecedented demand dynamics. 

He highlighted that daily miner sales and their rapid absorption by institutional buyers, from public companies like his own to major ETF issuers, are driving the asset toward seven-figure territory.

JPMorgan, long known for its cautious stance on cryptocurrencies, has made a dramatic pivot. CEO Jamie Dimon has now approved direct Bitcoin purchases for clients—a move that signals a new era for institutional adoption. 

This shift doesn’t happen in a vacuum. It follows BlackRock’s steady inflows into Bitcoin ETFs and a wave of corporate treasury investments, all of which point to a growing acceptance of Bitcoin as a legitimate asset class.

Meanwhile, across the globe, Russia’s Sberbank is making headlines of its own. The state-backed banking giant has launched a structured bond that gives accredited investors direct exposure to Bitcoin. What makes this product unique is its dual linkage: payouts are tied to both Bitcoin’s price in dollars and the ruble’s exchange rate. 

This isn’t just a financial innovation—it’s a sign that even heavily regulated markets are finding ways to tap into the $9 billion Russian crypto sector.