Saylor’s Strategy Buys More Bitcoin as Holdings Near 600K BTC

Key Takeaways:   

• Strategy is just shy of 600,000 BTC after 11 consecutive weeks of buying, holding $64 billion worth of Bitcoin.
  
• The firm funds acquisitions by selling convertible debt and preferred stock, maintaining over $21 billion in unrealized gains.
  
• Metaplanet, Asia’s leading corporate Bitcoin holder, now owns 13,350 BTC and targets 210,000 BTC by 2027 through zero-interest bonds.

Michael Saylor has once again stirred excitement in the crypto space. Strategy purchased 4,980 BTC, valued at $531.1 million, in a week that ended June 29, 2025. The company's total Bitcoin holdings now stand at 597,325 BTC, worth over $64.36 billion at current prices. 

In a recent post on X, Saylor shared a snapshot of Strategy's Bitcoin portfolio tracker and encouraged followers to “accumulate,” suggesting another significant buy could be on the horizon. If this buying streak continues, Strategy will surpass the 600,000 BTC milestone in the coming days.

In 21 years, you'll wish you'd bought more. pic.twitter.com/s1I607RVda

— Michael Saylor (@saylor) June 29, 2025

How Strategy Built a Bitcoin Empire

Strategy has built its massive Bitcoin treasury by raising funds through the sale of convertible debt and preferred stock. 

This financing method has helped the company secure its place as the largest corporate holder of Bitcoin, owning more than twice as much as the next 20 public companies combined.

The business model has been highly successful thus far, with over $21 billion in unrealized gains. Saylor believes Bitcoin’s value could grow by an average of 29% to 30% annually over the next two decades.

As more institutions show interest in Bitcoin and supply tightens, Strategy’s consistent buying could spark a broader wave of corporate adoption. Some analysts even warn that if more companies follow this path, it could lead to a supply shock.

Meanwhile, new players are entering the space. 

ProCap Financial and other new treasury companies recently added nearly 6,000 BTC and raised $750 million to go public through a $1 billion merger.

This move to go public highlights the rapid growth of the competition. Still, Strategy’s scale and steady approach may give it the upper hand as the Bitcoin treasury market matures and consolidates.

Metaplanet's Bitcoin Bet Now Exceeds $1.45B

While Strategy dominates in the West, Tokyo-based Metaplanet is rapidly rising as Asia’s Bitcoin leader. On June 16, the company added 1,112 BTC ($117.2 million at an average of $105,435 per coin), taking its holdings above those of Coinbase (9,267 BTC) and Block (8,584 BTC). This was properly followed by a 1,005 BTC acquisition worth $108 million. 

These moves brought its total holdings to 13,350 BTC, currently valued at around $1.45 billion. 

*Metaplanet Acquires Additional 1,005 $BTC, Total Holdings Reach 13,350 BTC* pic.twitter.com/a6aNMV9weD

— Metaplanet Inc. (@Metaplanet_JP) June 30, 2025

Metaplanet funded these purchases by issuing 30 billion Japanese yen (about $208 million) in 0% bonds via its EVO Fund. A portion of the proceeds also helped refinance ¥1.75 billion of higher-interest debt. 

CEO Simon Gerovich reported an average purchase price of $107,601 per coin, resulting in a 349% year-to-date return on its Bitcoin position.

With public goals of reaching 100,000 BTC by 2026 and 210,000 BTC by 2027, Metaplanet’s strategy has energized investor sentiment, reflected in a 9% surge in its share price. 

Its aggressive, debt-backed model mirrors Strategy’s approach, signaling a broader trend of bold treasury repositioning by Bitcoin-committed corporations.

As Strategy inches closer to the 600,000 BTC milestone and Metaplanet pushes beyond $1.45 billion in holdings, both firms appear to be leading a new phase in corporate Bitcoin accumulation.