Strategy’s Bitcoin Reserve Climbs to $80B, Nearly Matching Amazon’s Treasury Holdings

Key Takeaways:

• Strategy’s Bitcoin reserves climbed to $80 billion as Bitcoin reached a record high of $126,080.      
• The value of Strategy's BTC holdings now competes directly with the corporate treasuries of Amazon, Google, and Microsoft.   
• The company has recorded an unrealized $30 billion in profit from its Bitcoin acquisitions.         

Strategy’s Bitcoin holdings appreciated to an estimated $80 billion on October 7, a direct result of Bitcoin's climb to a record high of $126,080. This milestone positions the company’s reserve near the massive cash reserves of Big Tech firms Amazon, Google, and Microsoft, each holding between $95 billion and $97 billion. 

Strategy Bet on Bitcoin Could Outrank Tech Giants

Nonetheless, Strategy’s Bitcoin reserve now exceeds the combined cash holdings of Nvidia, Apple, and Meta. This new milestone shows just how much growth the company has accumulated from its dedicated Bitcoin strategy. 

Closing in on the #2 spot among all U.S. corporate treasuries. pic.twitter.com/fPBoxLq940

— Strategy (@Strategy) October 7, 2025

According to Bitcoin strategist Chaitanya Jain, Strategy’s holdings could exceed $96 billion if Bitcoin reaches $150,000 per coin. 

Such appreciation would place the company ahead of Google and Microsoft, leaving it just below Amazon among the world’s largest corporate treasuries. Strategy's success stems from a deliberate policy that other tech giants have, so far, ignored.

For instance,  in June 2024, Meta’s shareholders voted against a proposal to add Bitcoin to the company's treasury. 

Shortly after, Microsoft's board similarly recommended rejecting a Bitcoin treasury proposal, a recommendation shareholders followed.

Strategy chairman Michael Saylor had long advocated for tech companies to embrace Bitcoin, contending that it could add nearly $5 trillion to their market capitalization if used strategically. 

In May 2025, he highlighted Bitcoin’s annual returns of 62% over the last five years, compared with Microsoft’s 18%.

At the time, Microsoft dismissed its Bitcoin proposal when the asset was priced at $97,170, while Meta rejected Bitcoin at around $104,800. 

Since then, Bitcoin has risen past $120,000, leaving both companies with missed gains and cash reserves that continue to lose value due to inflation.

On the other hand, Strategy capitalized on the upward trend. The company continues to accumulate BTC. 

Recently, Strategy reported a $3.9 billion fair value appreciation in the third quarter of 2025. It now holds 640,031 BTC, purchased at an average of $73,981, up about a 65% increase in value, which translates to approximately $30.4 billion in profit.

More Companies Move Into Bitcoin     

More than 200 public companies now hold Bitcoin on their balance sheets, a dramatic increase from fewer than 100 at the start of the year. 

This corporate accumulation isn’t happening in isolation. The U.S. national debt has ballooned to $37.86 trillion, rising by roughly $68,836 every second. 

As Ernest Hemingway wrote in The Sun Also Rises, “How did you go bankrupt? Two ways. Gradually, then suddenly.”

The U.S. debt stands at $37 trillion, and is projected to hit $38 trillion in weeks and possibly $50 trillion within a decade.

Congress must act now—demand fiscal…

— Rep. Keith Self (@RepKeithSelf) October 3, 2025

As inflation persists and the dollar weakens, more corporations are turning to Bitcoin as a hedge against economic uncertainty.