Iggy Azalea MOTHER Crypto Up Over 2,351% in 7 Days

Iggy Azalea’s “Mother Iggy” ($MOTHER) Crypto Surges 2,351% Thanks to Celebrity Influence and Meme Coin Frenzy.

Key Takeaways:

  • Mother Iggy (MOTHER), a crypto created by Iggy Azalea, has surged in value by 2351%, rising from $0.008109 on May 31st to $0.2378 today, June 6th.
  • Azalea's marketing efforts contributed to the token's meteoric rise. However, the recent popularity of meme coins and celebrity projects has also significantly impacted.

Mother Iggy (MOTHER) was launched on May 29th by Iggy Azalea and was met with criticism. However, the project quickly gathered steam, climbing by 2351% within the last seven days to a high of $0.2378. However, the token does show signs of cooling off, currently trading between $0.18 and $0.20.

Investors poured almost $150 million into MOTHER within the first 24 hours of trading. While demand for the meme coin slowed somewhat, it still has an average daily trading volume of between $50 and $100 million.

Today, MOTHER soared around 138.68%, rising from $0.09963 to a high of $0.2378. Azalea's efforts on X are almost solely responsible for this impressive growth. The artist has posted and retweeted hundreds of times, sharing content and memes related to the crypto project with her 7.6 million followers.

Azalea's marketing approach took the crypto world by storm. Her MOTHER-related tweets enjoyed thousands of engagements and drove over 12,000 users to the MOTHER Telegram. This engagement, token burns, and massive speculative demand for Solana-based meme coins and celebrity cryptos caused MOTHER's impressive growth.

So, What is MOTHER?

Mother Iggy (MOTHER) is a Solana-based celebrity token created by Iggy Azalea and available on altcoin exchanges like HTX and MEXC. No website (other than Azalea's X account) or whitepaper is linked to the project, making it challenging to accurately determine tokenomics and token distribution. However, the project has no maximum supply and a circulating supply of 990 million MOTHER.

While demand has been high, the project lacks utility or a purpose other than as a speculative investment. Instead of sustainable value, MOTHER has focused on creating value via hype, which has drawn criticism from Etheruem's Vitalik Buterin. The Ethereum founder stated he was “quite unhappy about this cycle's celebrity experimentation.”

Celebrity Tokens Have a Place in Cryptocurrency

The parabolic rise of MOTHER and Vitalik's comments raise an interesting question about the place of celebrity projects in the crypto market. It's common for famous figures to release tokens with little value that they pump using their following. Some people even liken celeb cryptos to rug pulls that propose lofty objectives without a way to achieve them.

Unless regulatory changes occur, celebrity tokens are likely to stay. Meme coins were previously shunned, but the sector is now worth over $64 billion, with tokens such as NOT Coin also surging more than 100% in a week. While demand for celebrity cryptos is high, these projects must start building utility, or they could fall flat once the hype disappears.

Related: DOG Coin is now a top 10 meme coin.