Cryptocurrency is a unique industry that is still in its infancy. Social media was already popular when digital currencies became prominent. When Bitcoin was first launched in 2009, Facebook was already half a decade old and Twitter had been around for three years.
Consequently, discussions on social media helped crypto gain popularity in its early years, and it’s still an important tool for investors in the space. Social media can be used as a potential source of investment inspiration, relevant news, and discourse. But this also has the potential to be dangerous, as social media can be a breeding ground for scams involving fraudulent cryptocurrencies and offers.
There are several famous, active commentators on cryptocurrency social media known as crypto influencers. Ranging from celebrities to traders and commentators, these influencers can gain huge followers on multiple social platforms. But who is the most prominent crypto influencer? We took a deep dive into the data to find out.
Most Popular Crypto Influencers on Social Media
Here are the most influential people in crypto from social media influencers, investors and traders to blockchain founders.
Carl Runefelt, perhaps better known as Mooncarl, is a Swedish crypto investor and entrepreneur who has become very popular on multiple social media platforms. Carl was an early adopter of Bitcoin (despite only being a teenager) leading him to become one of the world’s youngest billionaires.
His entrepreneurial spirit leads Runefelt to co-found Kasta, a crypto payment gateway app. Smartphone software allows people to send digital currency to others with low fees and short transaction times. The product currently supports 10+ major digital assets, with more to come.
Runefelt typically posts about the wealth and successful investment in crypto has brought him over the years. He often provides crypto tips and little nuggets of information to help newer investors find the next crypto “moonshot”. Runefelt can make an estimated $2,930 per Instagram post.
- Instagram: 246k
- Twitter: 1.2m
- YouTube: 223k
- TikTok: 229.9k
- Crypto Influencer Score: 7.57/10
Ben Armstrong, better known as ‘BitBoy Crypto’ is one of social media’s most prominent crypto influencers. BitBoy was another early subscriber to Bitcoin, investing in the early naughties and amassing a net worth of $5+m. Armstrong has leveraged his wealth and investment success into a massive social media presence, where he boasts the most YouTube subscribers of any other crypto influencer.
Armstrong’s content largely revolves around spreading the adoption and knowledge of more complex blockchain complex to a mainstream audience. To assist with this, he also created the website BitBoyCrypto, an online community for all the latest crypto news, trading advice, and investment tips from Armstrong and other members. BitBoy’s impressive social media following means he can earn an estimated $5,560 per Instagram post.
- Instagram: 480k
- Twitter: 1m
- YouTube: 1.45m
- TikTok: 61.7k
- Crypto Influencer Score: 44/10
Brian Jung is one of YouTube’s most successful crypto influencers, boasting well over a million subscribers. Jung’s content is an all-encompassing look at crypto largely for beginners, complete with excellent video editing and entertaining scripts. Topics range from how to invest in crypto as a complete newbie to some of the best current blockchain projects and several exchange reviews.
- Instagram: 82.6k
- Twitter: 39.9k
- YouTube: 1.27m
- Crypto influencer score: 4.68/10
Crypto Kang has the emergence of TikTok to thank for his prominence in the crypto community. While harboring relatively smaller audiences on other social media platforms, Crypto Kang has nearly half a million TikTok followers with his videos garnering nearly 9 billion views. For the most part, his content is short snippets of crypto-related memes dispersed with the occasional investment tip. Crypto Kang is ideal for piecing together a part of the crypto culture and feeling at home in the community.
- Instagram: 55k
- YouTube: 1.6k
- TikTok: 417.7k
- Crypto Influencer Score: 4.55/10
Girl Gone Crypto
Lea Thompson, better known as Girl Gone Crypto, is a social media influencer that condenses complex crypto topics into bite-sized, easy-to-understand snippets. She has a weekly segment where she spends a minute analyzing the current state of the market and any relevant news, while also releasing intermittent videos walking newcomers through concepts like Ethereum 2.0 and DeFi. Ultimately, Girl Gone Crypto is one of the best influencers on the market for beginners trying to gain a basic understanding of crypto’s most important topics.
- Instagram: 36.8k
- Twitter: 223.9k
- YouTube: 16.4k
- TikTok: 35.4k
- Crypto Influencer Score: 2.95/10
Layah Heilpern is a prominent social media influencer who made her fortune as an early investor in Bitcoin and other cryptocurrencies. She hosts the Layah Heilpern show, where she spends 20-30 minutes each week discussing what’s going on in the world.
Most of her content revolves around current events, and she regularly attempts to analyze movements within the crypto industry on both social media and for professional news broadcasts. Much of her newer social media content isn’t solely crypto-based and has more of an entertainment focus, but there is plenty of useful information for new investors available throughout her channels.
- Instagram: 84.7k
- Twitter: 575.2k
- YouTube: 354k
- TikTok: 323k
- Crypto Influencer Score: 6.16/10
Sheldon Evans is a big player in the crypto industry as a prominent social media figure and analyst. His YouTube activity has slowed in recent months but largely focuses on Evans interrogating major issues in the industry – for example, Ethereum’s 2022 PoS upgrade. He talks a lot about economics at a high-level, such as market rallies, crypto winters, and flipping strategies. His videos don’t often go into specific trading opportunities and guides, making them perfect for casual investors.
- Instagram: 75.3k
- Twitter: 292.8k
- YouTube: 726k
- Crypto Influencer Score; 4.87/10
Crypto Wendy O
Crypto Wendy O has a massive library of YouTube videos revolving around all things crypto. She is extremely active on the platform, releasing a new video nearly every day, leading to content on all manner of topics. Her videos vary from entry-level overviews of concepts to deep dives into the price charts of certain cryptocurrencies. She also looks at relevant and upcoming government regulations and how they may impact the crypto industry going forward.
- Instagram: 38.8k
- Twitter: 328.5k
- YouTube: 183k
- TikTok: 258.1k
- Crypto Influencer Score: 3.85/10
Changpeng Zhao (CZ)
Changpeng Zhao is one of the biggest cryptocurrency success stories. CZ is the Canadian–Chinese co-founder of Binance, which has blossomed into by far the world’s most popular cryptocurrency exchange. The overwhelming success of his startup has resulted in him becoming the 136th richest person in the world. CZ's net worth is in the billions of dollars at the time of writing.
Zhao is extremely popular on several forms of social media, however, unlike others with this status, he provides very little information in the way of investment tips and up-and-coming crypto. Rather, he is a source of news and information (especially about the Binance platform) and commentary on other businesses and ventures in the blockchain industry. He is worth following for software developers, engineers, and entrepreneurs interested in cryptocurrency. Or simply to find out important announcements on the Binance exchange.
- Instagram: 434k
- Twitter: 8.2m
- YouTube: 565k
- Crypto Influencer Score: 7.25/10
Charles Hoskinson is one of the most influential figures in the crypto industry, especially from an engineer/development perspective. He is responsible for co-founding both Ethereum and Cardano’s blockchain networks, and his opinion has massive sway among his peers. Hoskinson’s content is typically broad-scale discussions about the state of the industry, its future, and any ongoing drama. He will often perform impromptu ask me anything (AMA) streams via his YouTube channel.
- Instagram: 230k
- Twitter: 977.7k
- YouTube: 319k
- Crypto Influencer Score: 6.6/10
Vitalik Buterin is one of the crypto industry’s godfathers and is renowned among the community as one of the smartest and most influential figures still active. Buterin's net worth is a staggering USD 527 million at the time of writing making him one of the richest crypto influencers. Vitalik is best known for being the computer programmer that founded the cryptocurrency, Ethereum. He has since become an activist to educate the masses about crypto and how to safely navigate and maximize the growing blockchain space. His content varies from high-level explanations of difficult concepts to engineering/coding-based opinions and snippets that will suit technical-minded people.
- Instagram: 1.5m
- Twitter: 4.7m
- Crypto Influencer Score: 5.13/10
Justin Sun is best known as the Chinese-born founder of the Tron blockchain ecosystem. He is an active entrepreneur and investor in the scene, regularly funding and founding new ventures, as well as acquiring businesses in the crypto space such as recently, Huobi exchange.
For example, Sun is working on Peiwo, an app that is attempting to replicate Snapchat’s success in China. Sun was charged by the SEC in a crypto fraud lawsuit in 2023, with investigations still ongoing. Sun’s social media presence is particularly useful for Chinese and other Asian crypto investors, as his tweets typically focus on digital currency regulations in these regions.
- Instagram: 230k
- Twitter: 3.4m
- YouTube: 20.4k
- Crypto Influencer Score: 5.07/10
Michael Saylor is a co-founder of MicroStrategy, an American analytics company that rocketed his net worth into the billions. Saylor was one of Bitcoin’s earliest adopters and is extremely active in the industry on both social media as well as other mainstream news outlets. Saylor’s content largely revolves around Bitcoin predictions and updates through his Twitter feed and appearance on “Savvy Finance” videos on YouTube.
- Instagram: 110k
- Twitter: 2.9m
- Crypto Influencer Score: 4.81/10
Dr. Julian Hosp is a well-known influencer in the crypto community thanks to his role as the CEO and co-founder of Cake DeFi. Cake DeFi has surged in prominence as a safe gateway to DeFi and Web3 earning opportunities, resulting in Hosp’s current status as a million-dollar man. He has written a book on demystifying crypto and spends much of his time online educating his audience on concepts and keeping up-to-date with the latest news. He doesn’t perform a whole lot of high-level analysis on his Twitter page, but his YouTube is excellent for learning new things.
- Instagram: 53.9k
- Twitter: 99.3k
- YouTube: 208k
- TikTok: 7.95k
- Crypto Influencer Score: 3.78/10
Anthony ‘Pomp’ Pompliano is a well-known crypto influencer with a popular YouTube channel and newsletter. He has over half a million subscribers to his channel, and hosts ‘The Pomp Podcast’ with his brothers where he interviews people in business, finance, and crypto analysts. Pomp is an active investor in the crypto scene but devotes much of his social media presence to informing his audience of up-to-date crypto news. This includes his honest opinions on the state of the crypto market and his views on the traditional macroeconomic environment which he has a strong passion for.
His content is broader than just crypto, as Pomp’s YouTube videos often include interviews with famous and interesting people from all walks of life. Pomp’s main platform is YouTube, so for the average Instagram post, it is estimated he “only” earns $1,480.
- Instagram: 125k
- Twitter: 1.6m
- YouTube: 511k
- TikTok: 47.6k
- Crypto Influencer Score: 6.92/10
Naval Ravikant is tied with Charles Hoskinson as the fifth most influential voice on crypto social media. Ravikant is a major tech investor who built his fortune from getting in early to startups like Uber, Twitter, and Foursqare. He leveraged his success into founding AngelList, an early-stage venture capitalist. Ravikant’s social media content reaches far and wide – far beyond the crypto industry. Lots of his videos are focused on entrepreneurial decision-making and how to succeed as a businessperson in modern society. He often makes comments on topical crypto issues, such as AI in the industry and so on.
- Instagram: 107k
- Twitter: 2m
- YouTube: 581k
- Crypto Influencer Score: 6.6/10
Michael Novogratz is one of the crypto industry’s most prominent and important investors with a reported net worth of over 1 billion dollars. Throughout his storied career, Novogratz has worked among some of the United State’s top investment firms, eventually leading to him becoming the CEO of Galaxy Investment Partners, which focuses on blockchain ventures. His social media content provides context and discussion around topical crypto issues, particularly the regulatory roadblocks that stand in the way of mainstream crypto adoption worldwide.
- Instagram: 91.8k
- Twitter: 465.2k
- Crypto Influencer Score: 3.08/10
Roger Ver, also known as “Bitcoin Jesus”, was one of the crypto industry’s earliest adopters and advocates. He has been a participant in the community since its early days in 2010-13, and was a significant investor in Bitcoin (the coin) among other projects like Kraken, Blockchain.com, and Ripple. Ver also piloted Bitcoin.com for 4 years in the late 2010s.
His content is still affiliated with Bitcoin.com and largely revolves around the analysis of Bitcoin in comparison to Bitcoin Cash (which Ver is a huge supporter of). He also covers major news and provides discussion around important current trends in the industry.
- Instagram: 36k
- Twitter: 745.2k
- YouTube: 22.6k
- Crypto Influencer Score: 2.95/10
Tyler and Cameron Winklevoss
The Winklevoss twins, Tyler and Cameron have done a bit of everything – both inside and outside the finance world. Perhaps best known for attending Harvard alongside Mark Zuckerberg, the twins were some of the earliest investors in Facebook and sued the mega-billionaire for stealing their social media idea. Funnily enough, without the Winklevoss twins, there might not even be a social media for influencers to exist upon.
Alongside their Olympic rowing careers, the Winklevosses devoted a large portion of their Facebook payouts to investing in Bitcoin – eventually leading them to co-found crypto exchange Gemini. Each twin’s social media provides commentary on current events and trends in the blockchain world, particularly anything BTC-related. Tyler is the slightly more popular influencer, with a score of 2.82 to Cameron’s 2.31.
- Instagram: 109.8k (combined)
- Twitter: 1.69m (combined)
- Crypto Influencer Score: Tyler (2.82/10), Cameron (2.31/10)
Jack Skipp, better known as CryptoJack, describes himself as “just your average guy who loves crypto”. Unlike some other influencers on this list, CryptoJack lives up to his name and lives and breathes all things crypto. His content is a bit like a vlog – he takes his audience on his investment journey as he reacts to trends in the industry. A lot of his YouTube videos are on how to trade crypto with various guides and reviews on crypto exchanges (like ByBit), or walk newcomers through using certain crypto technical indicators.
- Instagram: 67k
- Twitter: 184.2k
- YouTube: 219k
- TikTok: 164.1k
- Crypto Influencer Score: 5.26/10
Max Maher is a prominent social media user with one key goal – teaching others how to make money in crypto. His prominence is almost entirely localized to YouTube, where he has almost eclipsed one million subscribers. For the most part, Maher’s content revolves around trading crypto. Many of his videos include high-level guides on how to use certain trading tools (such as options). He also provides his opinion on topical events, such as the 2022 FTX collapse, among other traditional finance discourses.
- Instagram: 43.7k
- Twitter: 10.1k
- YouTube: 958k
- TikTok: 52.3k
- Crypto Influencer Score: 5.00/10
Doug Polk made his name, not as a crypto influencer, but rather, as a successful professional poker player. He put much of his prize winnings into funding his crypto venture, where Polk runs his own “Doug Polk Crypto” YouTube channel. There is a lot of content on his channel covering all things crypto – his videos lie somewhere in between investment tips, his opinion on current crypto events, and some click bait such as “Top 5 Altcoins That Will Make You Rich”.
- Instagram: 89.8k
- Twitter: 169k
- YouTube: 353k
- Crypto Influencer Score: 4.23/10
Crypto God John
Crypto God John is a popular influencer who made his name posting on Twitter and has since evolved into a larger-than-life personality. John’s social media presence has led him to create WalshWealthGroup, a private investing and information-driven community for crypto enthusiasts.
While John’s Instagram is mostly filled with pictures of his biceps, his Twitter feed is full of useful information, particularly technical analysis of price charts. He mostly uses basic support and resistance levels rather than advanced indicators, making his social media profile a perfect introduction for newcomers to technical analysis.
- Instagram: 111k
- Twitter: 446.3k
- Crypto Influencer Score: 3.85/10
Peter Brandt has been in the finance industry forever, founding the global trading firm Factor back in 1980. He is a master of all markets but has recently been a big supporter of the crypto industry in his public appearances and social media presence. In particular, Brandt is associated with deep, analysis-driven trading which he helps others with through his various businesses. His Twitter provides some valuable technical analysis insights but also focuses on his reactions to current events in the industry – and how it pertains to the broader financial markets.
- Instagram: 73.7k
- Twitter: 694.9k
- Crypto Influencer Score: 2.24/10
Frequently Asked Questions
It depends on personal preferences and what the individual is looking for. However, some of the most influential and respected crypto personalities are Anthony Pompliano ("Pomp") for Bitcoin and macroeconomics, Carl Runefelt ("Mooncarl") for general crypto investing, and Ben Armstrong ("Bitboy CRypto") for mainstream crypto news and events.
There are several respected influencers with large social followings that provide useful and informative information on Bitcoin for beginners. These include Anthony Pompliano ("Pomp") and Michael Saylor, who is the CEO of Microstrategy, an early Bitcoin investor. Popular crypto influencers for trading are Peter Brandt, Bob Loukas, and Pentoshi.
- A list of 123 cryptocurrency influencers was created from various articles
- We found the total number of Instagram followers for each one and ranked them by this, choosing the top 25 most followed for further analysis.
- We then used an Instagram earnings calculator to discover their engagement rate and possible earnings per post.
- We also found their number of followers/subscribers on Twitter, YouTube, and TikTok
- We used a PERCENTRANK formula to calculate an overall score out of ten for each influencer.
- All data were collected between the 10th and 13th of March 2023