Coinbase vs KuCoin: Which Should You Choose?

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Quick Verdict

Beginners wanting a safe, simple way to accumulate cryptocurrency will enjoy the user experience of Coinbase. The platform has a reputation for security, solid customer support, and working well with government regulators. KuCoin is a far more complicated exchange with less regulatory oversight. More experienced users looking for crypto features and advanced trading options will prefer KuCoin’s low fees and the 700+ supported assets to trade.

Coinbase vs KuCoin: At A Glance

	Coinbase	KuCoin
Website	https://www.hedgewithcrypto.com/go/coinbase	https://www.hedgewithcrypto.com/go/kucoin
Promotion	$5 BTC bonus (USA only)	Up to 500 USDT in bonuses
Fiat Currency	USD, GBP, EUR, CAD, SGD, NZD & AUD	USD, GBP, EUR, CNY & 46 others
Supported Cryptocurrency	241	806
Max. Trading Fee	0.4% (maker), 0.6% (taker)	0.1%
Overall Rating	HedgewithCrypto Score 4.7 / 5 We provide an overall weighted average rating out of 5 stars. Our ratings are based on objective criteria like the ease of use, fees, deposit methods, customer support and availability. Our reviews are not influenced by 3rd parties. Click here for further information about our rating methodology and a full list of categories we review against. Visit Coinbase	HedgewithCrypto Score 4.6 / 5 We provide an overall weighted average rating out of 5 stars. Our ratings are based on objective criteria like the ease of use, fees, deposit methods, customer support and availability. Our reviews are not influenced by 3rd parties. Click here for further information about our rating methodology and a full list of categories we review against. Visit KuCoin
Review	Read our full Coinbase Review	Read our full KuCoin Review

Coinbase Overview

Coinbase is one of the world’s longest-running cryptocurrency exchanges, founded in 2012 by Americans Brian Armstrong and Fred Ehrsam. In nearly a decade of servicing customers, the platform has built a reputation for simplicity, security, and innovation. Coinbase boasts a registered user base of 100 million+, a testament to the business’s dedication to evolution within a constantly changing industry.

Most investors will be hard-pressed to find a platform that provides an easier way to diversify their portfolios to buy Bitcoin and other altcoins. On top of its excellent user experience, Coinbase supports an earning feature, a huge range of fiat currencies, and even a third-party wallet app (known as Coinbase Wallet).

Read the full Coinbase review.

KuCoin Overview

KuCoin was released as part of the 2017 cryptocurrency bull market. The platform regularly records USD $2 billion+ in daily trading volume, demonstrating its deep liquidity and international audience. The KuCoin homepage puts it aptly – “1 out of 4 crypto holders worldwide is with KuCoin”. Very few altcoin trading platforms offer more markets than KuCoin, with the exchange’s massive list of supported coins (750+) an industry leader.

The team was originally headquartered in China, but had to relocate to Hong Kong after the Chinese government essentially banned crypto. The platform is largely unregulated across most countries, meaning that fiat deposits are hard to come by without using a third-party payment gateway. Although unregulated exchanges are occasionally considered less trustworthy, KuCoin has done little to deserve this reputation through its stringent security measures and insurance funds. KuCoin was hacked in 2020, but the business fully reimbursed customers for any lost funds.

Read the full KuCoin review.

Comparison of Features, Products & Services: KuCoin vs Coinbase

It’s valuable to remember that Coinbase and KuCoin have largely different target demographics. Coinbase wants to help novices get into the crypto market without too much hassle. While KuCoin has some beginner-friendly services, the exchange is mostly used by advanced traders/blockchain users who leverage its range of assets and features.

Supported Countries

Coinbase is one of the most accessible exchanges on the market. Coinbase is supported in 100+ countries to buy or sell cryptocurrencies on Coinbase. Coinbase is rarely restricted by governments – for example, the exchange is currently accessible to most UK customers despite the UK’s murky financial regulations. There are some nations that Coinbase doesn’t support, mostly in Africa and the Middle East.

Similarly, the KuCoin platform is available essentially everywhere. However, its full range of features (notably, derivatives and margin trading) are restricted in multiple nations due to global regulations. For example, KuCoin is not allowed in the United States cannot access KuCoin’s futures trading services.

Related: Does KuCoin report to the IRS?

Deposit & Withdrawal Methods

Coinbase has excellent support for multiple underrepresented deposit and withdrawal methods. All the basics are present (although this varies from country to country), including bank transfer, wire transfer and SEPA. However, the platform also provides debit and credit card instant purchases, as well as using PayPal, Google Pay, and Apple Pay to buy crypto. These niche methods can be expensive, though. Customers can make withdrawals to a linked bank account, but this too can be rather costly.

KuCoin’s deposit methods vary depending on the customer’s country. Generally, KuCoin doesn’t have great support for fiat, and many users will need to deposit crypto or use an expensive third-party payment gateway (like Banxa) to fund their accounts.

Trading Volume & Liquidity

The base Coinbase platform has excellent trading volume and liquidity, making it a good choice for crypto traders. However, Coinbase operates two separate services – Coinbase, and Coinbase Exchange. It is difficult to differentiate the trading volume and liquidity of the two independent platforms.

KuCoin typically averages greater than $2B in daily trading volume. Given its international presence, huge range of markets and popularity among institutional and professional traders, the platform provides deep liquidity.

Earning Interest on Crypto

Coinbase provides a simple, easy-to-use earning program that is the perfect place for beginners to earn crypto interest. It is incredibly easy to flexibly lock and unlock digital currencies into the platform’s earn wallet. The annual percentage yields (APYs) on offer are quite competitive too. However, the Earn service only supports seven coins – DAI, Tezos, Cosmos, Cardano, Tether, and Solana.

KuCoin has one of the best crypto interest hubs on the market. The primary product, KuCoin Earn, supports idle income generation on various prominent cryptocurrencies. This includes the basics like Bitcoin, Ethereum, and some lesser-known altcoins. The interest rates vary from poor (Bitcoin is less than 1%) to industry-leading (ATOM 15+%). KuCoin runs regular promos that boost these rates for a short period of time. In addition, advanced users can enjoy KuCoin’s other earning models, including a Bitcoin mining pool, margin lending and a jackpot.

Coinbase vs KuCoin: Buying & Selling NFTs

Coinbase has spent the past few years refining its NFT marketplace, turning it into a well-curated platform. Customers can access several blue-chip NFT collections, such as Terraforms and pumpkins.

KuCoin’s NFT hub is similarly impressive. The development team partnered with Windvane to provide customers with some of the most popular NFTs. Perhaps the most intriguing feature is “Fractional NFTs”. The fractionalization of assets has come into vogue in the past few years, as it allows investors to buy items that would be previously out of reach. This way, someone could buy 1/10th of a Bored Ape NFT worth $500k, instead of missing out on the opportunity.

Coinbase vs KuCoin: Ease of Use

Coinbase is intended for beginners – and making its platform easy to buy, sell, and trade crypto on is a top priority. It is a simple process for complete novices to navigate the Coinbase website. Finding all of the platform’s services is a breeze, with most features just a click or two away. In addition, the aesthetic is modern and sleek, and Coinbase’s design team is constantly making improvements.

Since KuCoin is such a comprehensive exchange, the platform lacks a little ease of use. New customers may need to spend significant time navigating the various features, apps, and market lists. Even if the massive range of features doesn’t scare off beginners, KuCoin’s design isn’t the most visually appealing on the market. However, once customers get used to the platform, it becomes fairly easy to find everything.

Coinbase vs KuCoin: Supported Crypto

Coinbase supports most cryptocurrencies that intermediate traders would desire. This includes big players like Bitcoin, Ethereum, and BNB, on top of altcoins (STEPN, UPI) and stablecoins (Tether, USDT). Overall, Coinbase’s list of digital currencies exceeds 200, although trading certain assets is location-restricted.

KuCoin has one of the largest lists of altcoins of any cryptocurrency exchange. All up, the platform supports 700+ cryptocurrencies – with only the most obscure of altcoins absent from the exchange.

Coinbase vs KuCoin: Trading Experience

The Coinbase trading experience is simple and reflects its beginner-friendly philosophy. Users can simply click “Buy”, “Sell”, or “Convert”, choose their desired assets, and execute the trade. The platform lacks the most advanced order types and trading tools, like customizable charts, stop losses, and order book access.

KuCoin’s trading experience is on par with everything you’d expect from a modern trading exchange. The platform has a “Fast Trade” service, which requires minimal expertise and closely resembles the Binance trading hub. However, the main trading interface includes a customizable chart with hundreds of indicators, various order types, derivatives, and margin trading with up to 100x.

Coinbase vs KuCoin: Trading Fees

Coinbase has a rather complicated fee structure that isn’t totally transparent. This contradicts Coinbase’s generally beginner-friendly philosophy – although newcomers may be less aware that fees can significantly alter profit margins. There is little documentation online about Coinbase’s trading fees, which are reportedly variable. Some customers have suggested fees of ~1.49% are the norm.

KuCoin also has a complicated fee structure – but not for lack of transparency. The platform’s fees are cost-effective and industry-standard for a high-volume trading platform. KuCoin will charge takers and makers a max transaction fee of 0.1%. This can be lowered to 0.0125% for professional traders with heavy volumes. Derivatives trades are 0.02% for makers and 0.06% for takers.

Coinbase vs KuCoin: Mobile App

Coinbase’s mobile app is one of the best in the business. It has the same sleek, modern aesthetic as the desktop feature. This makes it super easy to keep tabs on your portfolios and monitor your assets on the go. The interface is intuitive and easy to use, and customers can access most of the features from Coinbase’s desktop exchange. The smartphone app has been downloaded more than 2 million times and has an average star rating of 4.5/5.

KuCoin’s app provides desktop users with everything they’d expect from the exchange. Live trading, portfolio management, and earning programs can all be accessed in the palm of a hand. Contrary to the KuCoin main platform, its mobile app is actually quite simple to navigate. That said, there is still a lot going on, and the screen can quickly appear quite cluttered. Nevertheless, it has been well-received by its customers, with an average star rating of 4.5/5 across both Google and Apple app stores.

Coinbase vs KuCoin: Customer Support

As a beginner-friendly exchange, Coinbase has put significant effort into improving its customer support services. The platform offers a knowledge center with hundreds of articles and guides to answer most FAQs. Users can also access customer support reps via phone lines, email forms and 24/7 live chat. Unfortunately, the sheer size of Coinbase’s user base can make it hard to contact customer support. This is reflected by the platform’s meager 1.6/5 score on TrustPilot (from thousands of reviews).

KuCoin’s customer support has a relatively poor reputation in the industry, although this isn’t fully deserved. A vast range of customer support options is available – an in-depth FAQ center, a 24/7 live chatbot, and ticket submission. However, the representatives can be very difficult to contact, and although they try their best, they aren’t always helpful due to language barriers. KuCoin has the same Trustpilot rating as Coinbase at 1.6/5.

Coinbase vs KuCoin: Security

Coinbase has been in the crypto scene for 10+ years and has only encountered minor security issues. The company utilizes bank-like security, including cold wallet storage of user assets, modern data encryption, and 2FA. The platform received ISO 27001 certification and is one of the few crypto exchanges to have done so. Overall, Coinbase is one of the most secure platforms in the crypto world. Customers should feel safe storing their funds temporarily. However, it’s important to remember that keeping cryptocurrency in a third-party hardware wallet is always the safest storage method. As we’ve seen with the FTX exchange collapse, holding crypto even on “reputable” platforms can be risky.

KuCoin is innately a less-trusted platform due to its lack of regulatory oversight. Because many customers can trade without passing know your customer (KYC) requirements, the platform is a little more susceptible to criminal activity. In terms of keeping users' funds safe though, KuCoin is a relatively solid option. They offer all the industry-standard security measures, such as 2FA, address whitelisting, and cold wallet storage. Although the crypto platform was hacked in September 2020, thanks to an insurance fund, customers didn’t end up losing any money.

Final Comparison Scores

To conclude this comparison of which exchange is better between KuCoin and Coinbase, each crypto exchange has been scored using simple evaluation criteria as shown below.

Comparison Criteria	Winner
Features, Products and Services	KuCoin
Ease of Use	Coinbase
Trading Experience	KuCoin
Trading Fees	KuCoin
Mobile App	Coinbase
Security	Coinbase
Customer Support	Draw